On Monday (10 December) Professor Jane Cummings, Chief Nursing Officer for England, announced that the NHS England Perceptions of Nursing programme is being re-named ‘Nursing Now England’ and this key piece of work is being aligned with the ‘Global Nursing Now’ campaign which also aims to raise the status and profile of nursing.
The changing needs of the 21st Century mean nurses have an even greater role to play in the future. New and innovative types of services are needed – more community and home-based, more holistic and people-centred, with increased focus on prevention and making better use of technology. These are all areas where nurses at Whittington Health are already playing a leading role.
Shaping a consistently positive image of nursing is something is crucial to help attract and retain staff, but will also ensure nurses and midwives are in a position to influence policy decisions that affect the health and wellbeing of people in England, not least at a time of change and reform in the NHS.
Professor Jane Cummings spoke her aim to promote nursing and midwifery at last year’s Chief Nursing Officer summit, to ensure that the perception of the profession matches the reality: high-status careers with limitless opportunities, offering massive job satisfaction and value for society.
To show our support for the campaign over the next few months Nurses from across the trust will be sharing their stories, detailing what their roles entail, what challenges and inspires them and what they are most proud of.
To coincide with the launch of Nursing Now the first Whittington Health nurses shared their stories this week
. Sinead Doherty, a Paediatric Clinical Nurse Specialist in the Allergy Team and Simone Gordon a third year Student Nurse from Middlesex University met with Michelle Johnson to discuss what each of their roles and experiences.
The Perceptions of Midwifery programme will continue under the same name in order to give this important workforce its own separate focus.